Voyage Meals press picture

Bay Space startup Voyage Meals has launched gross sales of a chickpea and rice hull drink that it calls “bean-free espresso” to wholesale prospects in foodservice and meals manufacturing channels.

In an announcement at present, the Oakland-based, venture-capital-backed firm centered its business-to-business pitch on “value stability,” referencing value volatility within the espresso business, together with at present’s comparatively excessive commodity costs.

“Right now, Voyage’s bean-free espresso with caffeine is over 40% cheaper than conventional espresso, offering espresso producers with value stability that lead to considerably higher margins,” the corporate stated.

Contemplating this pitch, it’s additionally value noting that the espresso business is lower than a decade faraway from one of many longest and most extreme inexperienced espresso value slumps within the free market period.

Voyage Meals is considered one of a small handful of emergent, well-funded manufacturers providing a “coffee-free” different that’s designed to duplicate the caffeine content material, flavors and experiences of espresso utilizing different pure elements. A notable competitor on this “coffee-free” area is Seattle-based Atomo, which just lately scored a take care of New York-based espresso chain Bluestone Lane.

The Voyage Meals brand.

Voyage, which scored a $36 million Sequence A funding in 2022 gives the “espresso” product alongside two completely different nut-free spreads, one designed to behave like peanut unfold and the opposite like hazelnut unfold, in addition to a cocoa-free “chocolate” product.

In at present’s announcement of the foodservice and meals manufacturing channel launch, Voyage stated it was deliberately not focusing on the specialty espresso market.

“Given the present dynamics of the espresso market, meals and beverage suppliers are uneasy about supply-chain volatility in addition to fulfilling their triple backside line of individuals, planet, and revenue,” Adam Maxwell, CEO and founding father of Voyage Meals, stated. “There’ll at all times be a spot for premium, fair-trade, single-origin espresso, and that’s not our goal — we intend to make the most important potential affect, and we’ll try this by supplying an eco-friendlier, ethically made different to commodity espresso.”

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