From 20 to 22 March 2025, this 12 months’s Melbourne Worldwide Espresso Expo (MICE) will return to town thought of to be the specialty espresso capital of the world.
The expo brings collectively a number of the main innovators within the Australian and worldwide espresso markets. Final 12 months’s version attracted greater than 11,000 guests and 120 exhibitors from around the globe – making it one of many largest and most vital occasions within the business.
Along with a commerce present, awards, and academic talks, MICE2025 will host the inaugural Melbourne Espresso Pageant in partnership with Breville, connecting espresso professionals and fans with business consultants to boost their expertise and information.
Learn on to seek out out what to not miss on the occasion.
Take a look at the PDG Occasions Calendar right here.
The Melbourne Espresso Pageant
Yearly, MICE options an exhibition that features a number of the most famed roasters, cafés, espresso gear manufacturers, and importers. The 2025 version will even embrace an all-new occasion characteristic: the Melbourne Espresso Pageant. Focused in the direction of business professionals and low fans, the pageant focuses on disseminating data, enhancing brewing expertise, and supporting the broader espresso neighborhood.
“We’re actually excited to be launching the Melbourne Espresso Pageant at MICE,” stated Lauren Chartres, MICE Present Director. “We all know how vital crafting a good looking cup of espresso is to Australia’s dwelling brewers, so we needed to create an space that particularly caters to their wants, pursuits, and questions – in addition to baristas who need to finesse their expertise.”
Co-hosted by platinum sponsor Breville, a number one dwelling espresso gear producer, the Melbourne Espresso Pageant will characteristic an indication stage the place attendees work together with the model’s newest gear, watch tutorials from business consultants, and participate in hands-on espresso tastings and experiences.
“Partnering with Breville, we need to assist customers unlock skilled efficiency at dwelling,” Lauren provides. “There’s a whole lot of data on the market, however there’s nothing like studying one thing firsthand from professionals in an atmosphere that welcomes questions, curiosity, and collaboration.”
As a part of the occasion, Beanz, Breville’s espresso subscription service, will host 12 masterclasses that includes a few of Australia’s pioneering specialty espresso roasters, together with Proud Mary, ST. ALi, Seven Miles, MECCA, Veneziano, and Pablo & Rusty’s, from 10am to 2pm every single day of MICE2025. Attendees can register for the classes with completely different roasters on the respective hyperlinks.
A mirrored glass backdrop will give attendees a singular view behind the espresso machine, furthering their understanding of espresso extraction and barista expertise.
“Espresso is on the coronary heart of Breville’s product portfolio, and there’s no higher place to have a good time that than the Melbourne Worldwide Espresso Expo,” stated Candi Hart, Breville Common Supervisor of Advertising & Specialty Espresso for Australia. “MICE is a key alternative for us to have interaction with Australia’s passionate espresso neighborhood, join with business leaders, and display how our merchandise empower espresso lovers – at dwelling and in cafés – to realize barista-quality outcomes.”
Attending any of the masterclasses mechanically enters attendees into the draw to win a Breville espresso machine or a six-month Beanz subscription.
Alongside the demo stage on the Melbourne Espresso Pageant, native specialty espresso roaster The Bean Cartel will serve espresso, espresso martinis, and different coffee-themed drinks on the Espresso Bar, providing guests the possibility to find out about upcoming business traits.
Competitions & awards
Yearly, MICE holds the Product Innovation Awards, which recognises a number of the main pioneers in specialty espresso. Exhibitors have the chance to showcase their newest progressive merchandise. The classes embrace:
- Espresso preparation gear (i.e., espresso machines, brewers, and roasters)
- Ancillary electrical gear (i.e., grinders, milk frothers, and so on.)
- Espresso equipment (together with cups, tampers, cleansing merchandise, and so on.)
- Specialty drinks (syrups, spirits, dairy and dairy alternate options, and so on., used at the side of espresso to create a specialty beverage)
- Roaster packaging excellence (packaging innovation or design)
Entries are judged by an impartial panel of business leaders and affiliation companions. The winner might be introduced on the official MICE afterparty on 22 March.
The Espresso Business Heroes Awards, in the meantime, recognises people within the specialty espresso neighborhood who’re dedicated to their craft and have positively impacted the business. The classes embrace:
- Group Champion – a person who volunteers their time in the direction of a charity or neighborhood organisation and is concerned in a social service outdoors of their very own enterprise for the advantage of the broader neighborhood
- Subsequent-Gen Expertise – an individual below 30 years of age who showcases their ardour for his or her craft and has made a major contribution to the enterprise they’re a part of
- Lifetime Achievement – a person who has been part of the espresso and café business for greater than 20 years and has made constructive contributions in the direction of the Australian and international espresso markets
The awards ceremony might be held on 22 March from 7:30pm to 11pm, the place the winner will even be introduced.
As a part of the Melbourne Espresso Pageant, Breville will even co-host every day latte artwork smackdowns with Golden Brown, which is able to happen at 1pm every single day on the Lelit Stand. Tickets to compete can be found right here.
Lectures and panels at MICE2025
On high of competitions and awards, MICE2025 will even characteristic two academic collection focused in the direction of roasters, espresso retailers, and different retailers.
The Café House owners Training Collection will embrace a collection of lectures and panels which offer sensible recommendation on operational effectivity, advertising, profitability, and sustainability, aiming to assist homeowners and operators run their companies extra successfully.
Matters will embrace:
- The Energy of Signature Drinks
- Espresso Economics: Balancing Rising Prices and Shopper Expectations
- Retention Methods for Employees and Customers
- The Way forward for Espresso
- Straight to the Supply: 1-on-1 With Espresso Farmers
Co-hosted with BeanScene journal, the classes will happen throughout the three-day occasion. Full entry to the lectures and panels is included within the MICE ticket.
MICE2025 will host the second GCR Down Underneath Leaders Symposium. This collection will discover points that the worldwide espresso business is going through, in addition to have a extra particular concentrate on the impression on the Australian espresso sector.
Organised in partnership with the World Espresso Report, two classes might be held on the mornings of 20 & 21 March 2025. The matters and audio system will embrace:
- Growth On A World Scale
- Shae Macnamara – founding father of Expat.Roasters
- Michael Meates – founding father of Day For It Hospitality
- Jody Leslie – Common Supervisor at Toby’s Property
- Altering Espresso Tradition: The Megatrends Shaping Its Future
- Gerd Müller-Pfeiffer – former Nestlé & Kraft Meals Govt and founding father of Worldwide Espresso Marketing consultant
- Espresso At Scale
- Jared Chapman – Head of McCafé
- Liam O’Brien – 7-Eleven Product Proprietor Distributed Drinks
- Sam Taylor – Nationwide Espresso Supervisor at Soul Origin
- The Provide Challenges We Face
- Luke Terrey – Gross sales and Account Supervisor of Condesa Co Lab
- Stephen Bannister – Common Supervisor at Cofi-Com
- Angelo Augello – CEO and director of Bean Alliance Group
- Dominic Enthoven – Principal Advisor at MPC Worldwide
The inaugural symposium ultimately 12 months’s MICE offered out, so attendees are inspired to register upfront.
Who’s attending?
A key a part of each MICE occasion is the commerce present that includes a few of Australia’s most well-known roasters and low manufacturers, in addition to main worldwide corporations.
“This 12 months, we’re thrilled to convey our 4 core espresso manufacturers – Breville, Lelit, Baratza, and Beanz – collectively below one roof at MICE,” Candi stated. “This can be a distinctive alternative to showcase our full ecosystem of specialty espresso options, from precision grinding to barista-quality espresso and curated beans, all designed to raise the espresso expertise for professionals and residential fans alike.”
All 4 manufacturers will showcase their newest merchandise at sales space D18, giving attendees the chance to work together with progressive gear that caters to each dwelling and business wants.
Breville and Lelit will even host hands-on demos with machines and grinders, providing guests the possibility to win a Breville or Lelit espresso machine and a bespoke prize bundle, together with Golden Brown espresso. 5 Breville machines might be given away per day, with winners introduced hourly between 11am and 4pm.
Attendees will even be capable of meet the groups from Creative Roasters Code Black and Golden Brown on the Breville, Lelit, Baratza, and Beanz stand – a possibility to community and join with influential figures within the specialty espresso neighborhood.
Different exhibitors will embrace:
- IMF Roasters
- Slayer Espresso Australia
- Storm Roasters
- AeroPress Australia
- Hario Australia
- Huskee
- La Marzocco Australia
- Loring Good Roast
- Allpress Espresso
- Axil Espresso Roasters
- Standards Espresso
- Fieldwork Espresso
MICE2025 will even current a model new characteristic sponsored by La Marzocco, Riverina Contemporary, and MILKLAB to showcase and have a good time main roasters. The Roasters Playground will enable exhibitors to ebook half-day classes at a set-up stand with all gear offered, breaking down limitations to showcase their model.
MICE2025 will happen from 20 to 22 March on the Melbourne Conference and Exhibition Centre.
In case you are participating in MICE in any capability, ensure that to register and ebook for any actions previous to attending.
To study extra about MICE, go to the official web site.
Photograph credit: Breville, Melbourne Worldwide Espresso Expo
Excellent Each day Grind
Please be aware: Breville is a sponsor of Excellent Each day Grind.
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