From 26 to twenty-eight June 2025, World of Espresso will happen at Palexpo in Geneva, Switzerland.
The occasion is anticipated to draw over 13,000 guests from 150 international locations, in addition to greater than 430 exhibitors and 120 roasters, making it one of many largest worldwide B2B specialty espresso commerce reveals.
WoC Geneva will host the 2025 World Latte Artwork, Espresso in Good Spirits, Cup Tasters, and Cezve/Ibrik Championships. Many manufacturers may also organise their very own afterparties and unofficial occasions throughout the three days.
Attendees may also have the chance to go to a few of Europe’s finest specialty espresso retailers and roasters.
Learn on for the important information to WoC Geneva.
Try the PDG Occasions Calendar right here. We are going to proceed to replace the article as extra afterparties and occasions are introduced.
Which competitions will happen?
WoC Geneva can be held on the Palexpo Conference Centre, Rte François-Peyrot 30, 1218 Le Grand-Saconnex, Switzerland – near Geneva Worldwide Airport.
“Geneva is likely one of the largest espresso hubs on the earth,” says Hanuman Jain, the CEO of Ecotact, a inexperienced and roasted espresso packaging options firm. “Commerce reveals like WoC Geneva permit us to attach with our world espresso group, perceive evolving market wants, and share improvements immediately with the folks we design them for.”
The occasion usually hosts a number of World Espresso Championships. This yr, it should embrace the 2025 World Latte Artwork, Espresso in Good Spirits, Cup Tasters, and Cezve/Ibrik Championships.
Over 120 espresso professionals will take part within the 4 competitions, which consider a variety of abilities. All winners can be introduced on the expo.
The recognition of espresso occasions in Europe
Specialty espresso is an trade constructed on shut relationships and collaboration, so occasions and commerce reveals are a necessary a part of gross sales and advertising and marketing. In recent times, extra commerce reveals and expos have been going down in Europe particularly, which accounted for nearly 1 / 4 of the world’s espresso consumption in 2023, in line with the European Espresso Federation.
“Occasions like WoC Geneva present a singular alternative for us to interact immediately with espresso professionals, roasters, and consumers from all over the world,” says Ítalo Henrique, the Industrial Director at Expocacer, the Cerrado Espresso Growers Cooperative in Brazil.
“By taking part, we will showcase the standard and sustainability of Cerrado Mineiro coffees, foster new partnerships, and strengthen current relationships,” he provides. “These occasions additionally function a platform for significant discussions about the way forward for espresso manufacturing, innovation, and sustainability.”
Annually, the SCA hosts World of Espresso in a distinct European metropolis. The occasion is taken into account one of the vital essential commerce reveals within the espresso trade, attracting tens of 1000’s of holiday makers yearly.
“We now have participated in espresso trade occasions since 2009. From massive companies to small firms, WoC offers a chance to satisfy folks face-to-face and introduce our software program options to them successfully,” says Prasad Raju, the founder and managing director of Invensoft, an organization specialising in commodity administration software program options for the agricultural sector.
Afterparties and unofficial occasions
Main as much as and throughout all three days of WoC Geneva, quite a few firms and organisations will host their very own actions and occasions.
“Expocacer will host two cupping periods at sales space #1026. The primary session will happen from 14:00 to fifteen:00 on 26 June, and the second from 12:30 to 13:30 on 27 June,” says Sandra Moraes, Expocacer’s Industrial Supervisor of Specialty Coffees. “Guests will be capable to style coffees distinct to our 4 new labels – Origin, One, Plot, and Impression – that spotlight flavours distinctive to Cerrado Mineiro.”
“Invensoft will host a brand new Digital Espresso Sampling Administration launch session to introduce our XBS Join software program at sales space #2081 day by day on the expo,” Prasad says. “The primary session will happen from 11:00 to 12:00, and the second from 15:00 to 16:00. Guests on the new launch session can be eligible for an introductory free subscription to XBS Join.”
Guatemalan Coffees will host a tasting session from 14:00 to 17:00 on the Barista Lab on 24 June. Different afterparties and extra occasions embrace:
Thursday 26 June
- CATA x My Little Cup pop-up WoC Kick-Off Cocktail Occasion, hosted by Espresso In Good Spirits Champion Sandro Roth
- Parcel x Mikaël Portannier Bar Takeover
- Barista Hustle’s “It’s higher to drink espresso at residence than at a café” debate with Lance Hedrick, Sierra Yeo, Andrew Tolley, Scott Rao, Anne Lunnell, and Matt Perger at My Little Cup
- CoE 2025 winners’ celebration at WoC at 16:00
- Colombian cupping, that includes coffees from El Diviso, Zarza, Los Nogales, and El Oasis
- Standout Espresso Bar Takeover
- First Crack pattern roasting competitors with ROEST, Cata Exports, and Nestor Lasso
Friday 27 June
Saturday 28 June
Probat and Standart may also organise a sales space celebration with music and drinks.
Following WoC Geneva, the second version of Beantropy will happen in Paris, France, on 1 July, that includes producer-led workshops and the Soil of Excellence competitors.
This record can be up to date as extra events are introduced.
Geneva espresso store tour
Surrounded by the Alps and the Jura mountains, Geneva affords gorgeous views of the dramatic Mont Blanc.
The town can be residence to a few of Europe’s finest specialty espresso retailers and roasters. Swiss Latte Artwork Champion and native espresso skilled, Greg Raymond, affords his suggestions:
European Espresso Journey additionally recommends Beau Espresso, Café Calico, Filomena, Madame, Ferdinand, CHOU, Corde Espresso, Boréal, and Greenwheel Espresso.
Eating places in Geneva
From Michelin-starred eating places to informal eating spots, Geneva affords a big selection of eateries specialising in a various vary of cuisines. Time Out’s record of Geneva’s finest eating places consists of:
- Café Papon within the Previous City, serving up to date European delicacies
- Chez Ma Cousine, specialising in spit-roasted hen
- American-style joint Hamburger Basis within the Pâquis
- Quartier des Bains, near busy Plainpalais, serving Italian meals
- Basic French bistro Café des Négociants, opened by Swiss movie star chef Philippe Chevrier
- Brasserie Lipp, providing French brasserie classics and Swiss specialities
- Japanese fusion and rooftop restaurant Izumi
Who can be exhibiting at WoC Geneva?
WoC commerce reveals persistently appeal to a broad vary of exhibitors. From producers and merchants to roasters, espresso retailers, and tools producers, a few of the most distinguished firms and types within the world espresso sector can be in attendance.
“Attendees could have the possibility to take a look at Ecotact’s nine-layer airtight luggage for inexperienced espresso and our new vary of airtight luggage with valves for roasted espresso at sales space #1347,” Hanuman says. “We’ll additionally spotlight our Zero Waste Field initiative in Europe, now accessible within the UK, and our customized branding service.”
Different exhibitors will embrace cooperatives from a lot of coffee-growing international locations.
“Guests at our sales space can study extra about our dedication to traceability and sustainability, particularly by the ECO by Expocacer protocol,” says Ítalo. “This ensures that each espresso produced meets rigorous environmental, social, and governance (ESG) requirements.”
Sandra provides: “We’re additionally excited to share extra details about our new logistics hubs within the US and UK, increasing our presence in key markets and facilitating extra environment friendly entry to our cooperative members’ coffees.”
Specialist commodity answer teams may also be current on the occasion.
“At sales space #2681, Invensoft will launch XBS Join, a commodity counterparty administration software program platform the place sellers and consumers can digitally ship, obtain, handle, and assess their espresso samples,” Prasad says.
“Guests may study in regards to the XBS Commodity Administration system, our flagship product, which is utilized in 14 coffee-producing international locations to acquire, retailer, course of, and export over 45% of world espresso volumes.”
WoC Geneva is ready to be the largest version but. Alongside the commerce present, competitions, and afterparties, attendees will be capable to expertise town’s distinctive specialty espresso scene.
In case you are taking part within the expo in any capability, ensure to register and guide any actions upfront of your attendance.
To study extra about WoC Geneva, go to the web site.
Photograph credit: Specialty Espresso Affiliation, Gregory Raymond, MAME Espresso
Excellent Every day Grind
Please word: Ecotact, Expocacer, and Invensoft are sponsors of Excellent Every day Grind.
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