Stanley merchandise had been traditionally marketed for many who spent loads of time outdoor, each recreationally and professionally. Gross sales for the corporate pre-2016 are near-impossible to search out, however post-2016 the numbers are in each headline. Why? As a result of in 2016 the Stanley firm modified their goal shopper and launched a design that might change into an prompt hit: the Quencher. The Quencher is the enduring cup individuals affiliate with Stanley in the present day: A big, tapered cup, excellent for cup holders, adorned with a deal with and a straw.

Gross sales had been initially low for the Quencher and even led to a quick discontinuation of the product. However after a bout of management modifications, shifts in promoting visions, and company partnerships, the cup exploded on social media round 2019. From TikTok movies praising the cup to full-length YouTube critiques, Stanley noticed a meteoric rise in gross sales from 2019 to 2023. In 2024, there are greater than 200 variations (and counting) of the Quencher design alone.

In the present day, William Stanley Jr.’s authentic design coexists inside the Stanley firm product line alongside generations of different merchandise. From sports activities cups to beer pints to child’s water bottles to espresso mugs – all of which are available a plethora of colours and designs — the brand new age of Stanley is upon the world, and it does not appear to be stopping any time quickly.