Thursday, October 16, 2025
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10 Extra Minutes With Spencer Perez


Spencer Perez in his workshopSpencer Perez in his workshop

Spencer shares his plans for the long run, hobbies exterior of espresso, and ideas on how the trade can higher uplift espresso service technicians.

BY EMILY JOY MENESES
ONLINE EDITOR

Photographs courtesy of Spencer Perez

Yesterday, we launched Spencer Perez: espresso service technician, founding father of Espresso Machine Service Co., and, extra just lately, board member of Service Layer Cooperative (SLC), a co-op devoted to serving to espresso technicians flip their commerce into long-term, viable careers. At this time, we proceed our dialog and listen to from Spencer on the philosophy behind his work and plans on the horizon.

Spencer Perez in his workshop.Spencer Perez in his workshop.
At this time, we conclude our dialog with Spencer Perez, a espresso service technician primarily based in Chattanooga, Tennesse.

Barista Journal On-line: You’ve spoken up to now about how the service technician function is commonly undervalued and underpaid, particularly in comparison with comparable trades, comparable to that of electricians and plumbers. What do you assume has induced this cultural notion of espresso technicians? What do you assume it is going to take to vary it?

Some who haven’t skilled the impact tech can have on a café’s operations hear “technician” and assume “equipment restore.” There’s a misguided conflation along with your common plumber or auto mechanic, perhaps as a result of all of us work with our palms? We performed into that notion for some time. Many techs do.

When Espresso Machine Service Co. (CMSCo.) began, we had been priced like this was a facet hustle. Type of like good light-roast in its introduction. We had been providing one thing that didn’t exist earlier than, and aggressive pricing appeared important to shifting the paradigm. However that in all probability induced some pointless heartache.

I feel techs would do effectively to take some classes from how the patron expectations specialty espresso established within the late aughts contributed to its present battle to maintain itself. The specialty phase of the trade owes a lot of its “success” to a comparatively small subset of passionate visionaries, however love don’t pay the payments, you understand? Gifted gamers are leaving or promoting out to consolidations. I don’t blame them.

Then, some individuals simply look down on the trades, and I feel that’s helped hold wages and work high quality suppressed. To ship the product we need to at scale, we now have to spend money on the corporate. Fats components inventory. Nice wages. Service administration programs. Course of enhancements. Specialised workbenches. You get it.

An excellent tech has to think about a breadth of domains—plumbing, hydraulics, AC energy, DC energy, motors, water composition, supplies science, espresso high quality, the climate, service writing, stock administration—unusual in different trades whereas engaged on gear that’s imagined to be getting cash proper now and can kill them. That is complicated, tiresome, harmful work on luxurious gear making a luxurious product. 

After all, there are actors in each commerce who will do unhealthy work or are simply unhealthy at customer support. Actually, a few of them have soured public notion. This was a lonely job earlier than I discovered the Service Layer. Typically I received grumpy. If SLC may also help enhance baseline competency for and well-being throughout the commerce, all of us profit. Not everybody will need what we’re promoting, however the ROI for many who do makes all of the distinction to their espresso packages and peace of thoughts.

You’ve additionally talked about your aim of shifting the espresso gear buying tradition away from on-line resellers and towards native technicians. Why do you assume this shift is vital?

If we will’t make good cash, the great techs will disappear. We are able to’t develop firms which serve the very best components of the trade—the compassionate, progressive, (communal) componentson $300 installs. My and plenty of others’ expertise is that on-line resellers really feel entitled to our work—they like it—and all of the revenue from the sale. 

However outcomes are higher throughout when the one that offered the gear assumes some ongoing accountability for the best way it serves its proprietor. The client often will get sponsored service charges, sooner response instances, and extra money stays within the native economic system.

You need to perceive that once you purchase a machine on-line at some loopy low cost—marketed with free set up—you might be voting towards our existence. Not mortally or something, I imply our commerce.

Spencer Perez installs a Duvall FC-1.Spencer Perez installs a Duvall FC-1.Spencer Perez installs a Duvall FC-1.
Spencer shares that CMSCo. was one of many first U.S. technician firms to obtain a Duvall FC-1, and that CMSCo. will host a Service Layer technician coaching on the machine Q1 of ’26.

What’s your go-to espresso drink?

Aeropress at residence (1:16, 2 pours, 1:30 end), espresso out, the occasional quick Americano, or a bit chilly brew if it’s simply so scorching. I’ve received a Duvall FC-1 within the store, and I’ve been enjoying with a 1:0.6 factor at 170°F-180°F, yielding 11g in ~40s. It’s nuts. Suppose heat spiced honey. Or like a balsamic glaze. It’d be nice on a sugar cookie.

What are your hobbies/pursuits exterior of espresso and being a technician?

With the child and a enterprise, I’ve taken a hiatus from wrenching on previous bikes, however I’m all the time studying one thing. Ending M. Atwood’s A Handmaid’s Story proper now. E.F. Schumacher’s Small Is Lovely is up subsequent.

(My spouse) Sarah and I are watching by means of The X-Information one episode at a time. Tenting and creek swims are up there. Kicking it with my daughter—driving bikes, little hikes, making bizarre artwork—is up there. I write some, extra within the winter. I really like doing chores with music, however I additionally get loads out of sitting, mendacity, stretching, no matter, in silence. My store is on a wooded creek. It’s elegant within the mornings. The birds.

Any ultimate ideas? 

Be type to one another. Purchase native. Nolite te bastardes carborundorum.

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