A San Franciscan SF10 10-pound-capacity roaster. Every day Espresso Information picture by Lily Kubota.

Nevada-based San Franciscan Roaster Firm is below new possession and management, with meals manufacturing government Dave Marson shopping for the corporate and Matthew Sewell named CEO.

The monetary phrases of the deal, which follows the surprising demise of longtime San Franciscan proprietor Invoice Kennedy in December 2025, haven’t been disclosed. An organization supply advised DCN that the deal contains all the firm’s property and model.

San Franciscan Roaster Proprietor Dave Marson. Courtesy picture.

“There’s actual historical past right here, actual craftsmanship and actual loyalty from clients who believed on this model for many years,” Marson mentioned in an announcement from the corporate. “Our duty now’s to stabilize the corporate, help clients, strengthen operations and manufacture the very best merchandise. We’re dedicated to honoring what made this firm particular whereas constructing the inspiration essential for its future.”

Dave Marson and his spouse, Jan Marson, based Nature’s Bakery, the nationwide snack bar firm later acquired by Variety, a part of Mars Inc., earlier than launching waffle producer Marson Meals.

Sewell returns to San Franciscan after beforehand holding operations and engineering roles with the corporate. He additionally was a founder and operator of Reno-based specialty espresso roasting firm Magpie Espresso Roasters.

San Franciscan Roaster Firm CEO Matthew Sewell. Courtesy picture.

An organization supply advised DCN that San Franciscan at present has eight staff, together with returning former staff Paris Kennedy, Alejandro Munoz and Brent Kennedy. The corporate mentioned it’s also exploring potential collaborations with native universities and faculties, together with the College of Nevada, Reno, for future hiring and workforce improvement.

Based in 1992, San Franciscan produces business drum roasters utilized by specialty espresso firms in the US and internationally. Its present lineup contains the SF-1 pattern roaster, plus 6-pound, 10-pound, 25-pound and 75-pound business roasters.

The corporate mentioned it plans to proceed manufacturing its current product strains whereas investing in operations and longer-term development. The corporate additionally mentioned it plans to help current clients by “delivering on commitments,” and to “tackle inherited operational and monetary obligations.”

A San Franciscan machine. Every day Espresso Information picture by Nick Brown.

“We perceive the duty that comes with carrying this title ahead,” Sewell mentioned within the firm announcement. 

The San Franciscan Roaster Firm was based in 1992. Invoice Kennedy bought the corporate from PER Inc., the producer of San Franciscan roasters, from Sherman Dodd in 2008.

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