On Monday 10 February 2025, the fourth version of World of Espresso (WoC) Dubai will start on the Dubai World Commerce Centre. Town, usually described because the specialty espresso hub of the Center East, will host hundreds of {industry} professionals over the three-day occasion.

WoC Dubai is ready to incorporate the ever-popular Roaster Village, the celebrated Dubai Espresso Public sale, the 2025 UAE Barista and Latte Artwork Championships, cuppings, the SCA Brew Bar, a lecture and workshop programme, and an intensive tradeshow that includes industry-leading exhibitors.

Learn on to seek out out extra about what’s occurring on the occasion and how one can participate.

Take a look at the PDG Occasions Calendar right here.

Competitions and awards

Along with the flagship European occasion, the Specialty Espresso Affiliation organises World of Espresso occasions within the Center East and Asia – with a Central American occasion set to launch in 2026.

The Center Japanese commerce present takes place in Dubai, the UAE, a burgeoning specialty espresso market projected to generate income of near US $310 million over the following 5 years. 

After the launch of the Dubai Multi Commodities Centre (DMCC) in 2002, Dubai grew to become a significant commerce hub for espresso within the Center East. Based on the UAE’s Ministry of Economic system, there are over 4,000 branded and impartial espresso retailers within the nation, and plenty of are concentrated within the capital. 

This led the town to host a number of outstanding {industry} occasions, most notably the first-ever WoC Dubai in January 2022, held in partnership with DXB Stay, which attracted greater than 3,000 attendees. Within the years since, this quantity has grown to greater than 13,500 – a robust indicator of Dubai’s main position available in the market.

This 12 months marks the fourth version of the occasion, which is able to host two awards programmes: The Greatest New Product and Espresso Design Awards. These two initiatives recognise and rejoice excellence and innovation within the world espresso {industry}.

The Greatest New Product award honours new merchandise which add worth to the specialty espresso sector. The classes embrace:

• Espresso equipment
• Industrial espresso preparation and serving tools
• Client espresso preparation and serving tools
• Open class (for merchandise which don’t slot in another class)

The Espresso Design Awards, in the meantime, rejoice among the most modern product and packaging designs. The 4 classes are vessels, branding, packaging, and areas. The judging standards are based mostly on 5 major features: innovation and/or enhancements, design, schooling, agroecology, and science.

The winners of each awards will probably be introduced and celebrated on the occasion.

The 2025 UAE Espresso Championships

Competitions have grow to be synonymous with {industry} commerce reveals and are sometimes the spotlight for a lot of attendees. This 12 months’s WoC Dubai will host two nationwide competitions: The 2025 UAE Barista and Latte Artwork Championships. 

Each occasions spotlight the artistry and talent of the barista occupation. For the Barista Championships, contributors want to organize 4 espressos, milk-based drinks, and signature drinks as a part of a 15-minute presentation.

The Latte Artwork Championships, in the meantime, check baristas’ skills to create free-pour and similar designer latte artwork patterns – pushing the boundaries of their creativity.

The winners of each competitions, that are certain to draw crowds of spectators, will probably be introduced on the occasion.

Unique auctions

One of many new occasion options on the 2025 WoC Dubai present is the Dubai Espresso Public sale. Co-hosted by M-Cultivo, a web-based platform that connects espresso producers with worldwide patrons to enhance their market entry, and the DMCC, the hybrid public sale will carry collectively 11 of the world’s most esteemed, elite specialty espresso producers from 9 totally different international locations.

Worldwide roasters could have entry to 16 unique heaps, together with six distinctive varieties, from high specialty espresso farms across the globe.

The public sale will characteristic distinctive high quality coffees from:

• El Injerto in Guatemala
• Finca Sophia and Finca La Mula in Panama, owned by Willem Boot
• Inmaculada Espresso Farms in Colombia
• Daterra in Brazil
• Gesha Village in Ethiopia
• Al-Khanshali in Yemen
• Los Rodriguez in Bolivia
• La Negrita in Colombia
• Finca La Noria in Ecuador
• Kona Farm Direct in Hawaii, US
• Finca Don Tulio in Colombia

To register for the public sale, click on right here.

Cuppings and academic programmes

Cuppings are a vital a part of any World of Espresso occasion, showcasing high-quality heaps from a variety of origins. A few of the {industry}’s main producers, merchants, and roasters will host private and non-private cuppings at WoC Dubai to share their greatest coffees with attendees and potential patrons.

Throughout the three days, there can even be a lecture and workshop collection masking a variety of matters. These embrace:

• Plant-based prospects – Flavours and occasional synergy
• Espresso flavour wheel
• From ceremony to café
• Altering espresso tradition: The megatrends of a world ardour
• Regenerative agriculture in espresso
• On a regular basis hospitality
• Challenges and alternatives in specialty espresso manufacturing amid market volatility
• Espresso and Good Spirits Championship: Espresso and zero-proof concord
• Flavours and QC: Extracting contemporary espresso with VA applied sciences
• Water for espresso

For the primary time, WoC Dubai can even host the Intro to Cupping workshops on 11 & 12 Feb from 10:30 to 13:00 native time. Designed for espresso professionals and customers with no prior cupping expertise, this workshop covers the basics of sensory analysis. 

Members will study to establish key espresso attributes – similar to aroma, acidity and mouthfeel – whereas creating the abilities to evaluate and document flavour profiles utilizing industry-standard strategies.

An industry-leading commerce present

Along with a various vary of occasion actions, WoC Dubai will host an intensive commerce present, which options producers and co-operatives, roasters, importers and exporters, espresso retailers, espresso tools producers, and extra.

A few of the most well-known firms and types within the world espresso sector will probably be in attendance, with lots of them internet hosting their very own cubicles.

Inexperienced espresso service teams

Yearly, WoC Dubai attracts among the most outstanding merchants and exporters within the {industry}, together with Neumann Kaffee Gruppe. 

As a globally working inexperienced espresso service group, Neumann Kaffee Gruppe works devotedly for and with espresso – the one product that the enterprise focuses on. With greater than 60 firms in 28 international locations and over 3,300 extremely expert staff, NKG covers all sectors alongside the worth chain, from farming, export, and milling to import and companies. 

“An thrilling new market is rising within the Center East, notably within the espresso sector,” says Inacio Teixeira, the CEO of InterAmerican Espresso Europe, an organization of Neumann Kaffee Gruppe. “The truth that World of Espresso, one of the crucial prestigious platforms for the worldwide espresso {industry}, is now takes place in Dubai displays this improvement. NKG is proud to be a part of it and showcase our experience and high-quality coffees to a world viewers.”

NKG’s group firms InterAmerican Espresso and Nordic Strategy will probably be internet hosting each day cuppings with coffees from Ethiopia, India, Colombia, and different origins on the occasion.

To study extra about NKG, go to the web site and cease by sales space Z4-G7 at this 12 months’s WoC Dubai.

Specialty espresso producers

A few of the world’s main specialty espresso producers will exhibit at WoC Dubai, similar to Gold Mountain Espresso Growers, a bunch of specialty espresso farmers in Nicaragua that works to battle poverty by rising high-scoring coffees. 

The corporate’s ripeness groups sleep on farms throughout choosing to make sure high quality and traceability. After meticulous harvesting, farmers and workers spend in depth time sorting – earlier than depulping, after processing, whereas drying espresso on their 1,700 raised beds, utilizing gentle sorters, and by hand after hulling. The farming group additionally operates warehouses within the US and Europe.

Throughout World of Espresso Dubai 2025, Gold Mountain will host cuppings that includes over 25 of its fruity carbonic macerations, naturals, fruit-forward washeds, candy honeys, and fruit-fermented heaps.

“Probably the most thrilling a part of these cuppings isn’t simply the attention-grabbing flavour notes – suppose orange creamsicles, jasmine, honeysuckle, and blueberries – it’s additionally the influence that attaining these cupping profiles has on farmers’ lives,” says Benjamin Weiner, the pinnacle producer at Gold Mountain Espresso Growers and an skilled Q grader who usually cups over 200 coffees at a time. He organised the corporate’s members in Nicaragua after buying a espresso farm that features a personal rainforest reserve.

“A lilac floral observe, or another tasting observe {that a} roaster likes on a desk, can pull a farming household out of poverty,” he explains.

To join a cupping with Gold Mountain at WoC Dubai, click on right here and cease by sales space Z4-G10 or contact the workforce right here.

Sustainable packaging producers

WoC Dubai attracts among the most modern manufacturers within the {industry}. This 12 months, MTPak Espresso – a number one sustainable packaging producer – will host a sales space to attach and interact with specialty espresso roasters within the Center East and past.

The corporate produces high-quality, custom-printed espresso packaging produced from recyclable, compostable, and biodegradable supplies, together with kraft paper, low-density polyethylene (LDPE), and polylactic acid (PLA). With over 100 companies provided in additional than 50 international locations, MTPak has an in-depth understanding of various shopper market wants.

Mark Zhou is the founding father of MTPak Espresso.

“We perceive that packaging design is a crucial element of any espresso model’s advertising and marketing technique,” he says. “To advertise using actually modern and sustainable packaging supplies, we not too long ago launched the MTPak Espresso Packaging Reimagined contest to rejoice manufacturers that set themselves other than rivals, maintain espresso contemporary for customers, and be certain that baggage will be disposed of responsibly.”

As a part of its dedication to selling a round economic system within the espresso {industry}, the corporate gives a variety of sustainable {custom} espresso baggage, containers, takeaway cups, and inexperienced espresso baggage.

To study extra about MTPak Espresso, go to the web site and cease by sales space Z5-H60 at WoC Dubai.

Sensible beverage options

Specialist espresso tools producers, similar to Flo-Sensible beverage meting out options, all the time have a giant presence at WoC Dubai commerce reveals.

Flo-Sensible is redefining effectivity in high-volume cafés with purpose-built automation that enhances buyer engagement and streamlines operations. Designed to fulfill the evolving wants of right this moment’s hospitality {industry}, the corporate’s system optimises workflow, reduces waste, and ensures unparalleled consistency in each cup. With a glossy, high-end design that enhances premium environments, Flo-Sensible seamlessly integrates into any setup whereas sustaining a complicated aesthetic. 

“Given the aggressive atmosphere we’re in right this moment, we’re seeing vital development within the variety of operators who want to automated options that improve buyer engagement, streamline workflow, and permit them so as to add new or seasonal menu gadgets that may be served quicker and extra effectively than ever earlier than,” says Keelan Hartnett, the managing director at Flo-Sensible.

Operators can increase their menu choices – whether or not introducing seasonal specialities or adapting to evolving shopper tendencies – with out including complexity to service. The corporate’s expertise not solely improves velocity and accuracy but additionally elevates the general buyer expertise. Because the demand for intuitive, scalable options grows, Flo-Sensible goals to ship precision, flexibility, and reliability to companies throughout the UAE and past.

To study extra about Flo-Sensible, go to the web site and cease by sales space Z5-E9 at WoC Dubai.

Different exhibitors at WoC Dubai 2025

Greater than 275 manufacturers will showcase their services within the Roaster Village and commerce present flooring, together with:

• Cropster
• Marco Beverage Methods
• Ecotact
• Dalla Corte
• Faema
• Eversys
• Rancilio
• OutIn
• Mokha Not Mocha
• Sucafina
• Timemore
• Camel Step
• Archers Espresso
• Forest Espresso
• Guatemalan Coffees
• Franke Espresso
• Loring Sensible Roast
• Inconexus
• Mattina Artisan Roastery
• Rattleware

The SCA Brew Bar can even characteristic expert baristas getting ready and serving high-quality coffees from a variety of native and worldwide roasters.

For these attending World of Espresso Dubai, there are many occasions and actions to interact with – in addition to alternatives to community with different espresso professionals within the Center East and past.

If you’re participating in any capability, be sure that to register and e-book for any occasions and actions previous to attending.

To study extra about World of Espresso, go to the official web site.

Picture credit: Neumann Kaffee Gruppe, Gold Mountain Espresso Growers, MTPak Espresso, Flo-Sensible

Excellent Day by day Grind

Please observe: Neumann Kaffee Gruppe, Gold Mountain Espresso Growers, MTPak Espresso, and Flo-Sensible are sponsors of Excellent Day by day Grind.

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