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Specialty espresso is maturing within the Baltics – and turning into extra aggressive


Key takeaways

  • Baltic specialty espresso tradition has developed quickly over simply the final decade.
  • Soviet occupation formed espresso habits that also affect the area as we speak.
  • Scandinavian and Nordic roasting types now drive Baltic espresso developments.
  • Lithuania leads in roasteries, however Latvia and Estonia are catching up.

The Baltic states of Estonia, Latvia, and Lithuania lie on the jap shore of the Baltic Sea. The three small nations that regained independence from the Soviet Union in 1991 have since constructed a few of Europe’s most vibrant espresso scenes. All three at the moment are EU and NATO members, and their shared historical past runs deep, as does their espresso tradition.

“The Baltics really feel extra like one related espresso ecosystem relatively than three fully separate markets,” says Ancis Romanovskis, the CEO of Rocket Bean in Riga, Latvia. The roaster was the Flat White Different Gold Winner and the Latvia Nationwide Winner on the World Espresso Awards Europe. “The tradition and shopper expectations throughout the area are very comparable.”

Regardless of their comparatively small populations, all three nations rank amongst Europe’s highest for per capita espresso consumption, and specialty roasters have unfold throughout the area at a substantial tempo.

You might also like our article on how Indonesia’s espresso market is prospering.

A customer at Paper Mill Coffee in Estonia in the Baltics.A customer at Paper Mill Coffee in Estonia in the Baltics.

A historical past of espresso within the Baltics

Espresso arrived within the Baltic area in the course of the seventeenth and 18th centuries, initially a luxurious reserved for the the Aristocracy earlier than steadily reaching wider society. Even so, tea remained the dominant drink for a lot of the area’s historical past.

“Tea was deeply embedded in family habits,” says Ancis. “In Latvia, natural teas additionally had an extended custom, which in lots of households nonetheless continues as we speak. Espresso existed extra within the shadows, and entry to good-quality espresso was very restricted. If tea was a each day ritual, espresso was extra occasional and fewer refined.”

Lithuania adopted a unique path. Geographical influences drew it nearer to Western European tastes, and brewed espresso, sometimes ready in ibrik or moka-style pots, took maintain there extra rapidly than in its neighbours. By the nineteenth century, cafés had turn into established social areas throughout all three nations, and low tradition was broadly settled. 

Then, in 1940, Soviet occupation introduced that momentum to an abrupt cease. Beneath Soviet rule, roasted espresso turned scarce. Individuals turned to substitutes constructed from chicory root, barley, and sometimes acorns. Essentially the most extensively obtainable choices have been prompt espresso or inexperienced beans. 

Some fanatics roasted their very own at house, since non-public companies, together with roasteries, have been banned throughout the Soviet republics. The Soviet Union sourced espresso completely from allied nations resembling Cuba and India, centralised all roasting in Moscow, and distributed the completed product to republics in mounted quotas.

For Lithuania, the place demand was already excessive, these quotas have been by no means ample. “As a result of Lithuania actually appreciated espresso, it was by no means sufficient. There was a relentless deficit,” says Vytautus Kratulis, CEO and founding father of Huracán Espresso in Vilnius, Lithuania, which was just lately topped the winner of the 2025 World Espresso Awards World Championship.

Vero Coffee House in Lithuania.Vero Coffee House in Lithuania.

Espresso tradition grows

In the course of the Nineteen Eighties, the Soviet Union signed commerce agreements for espresso gear from the US and Italy, and commenced importing espresso from Colombia. Colombian beans turned a staple in Lithuanian households, and espresso turned the dominant brewing methodology. Publicity to dark-roasted, Italian-style espresso formed shopper preferences that persist as we speak.

“As with most nations worldwide, drinks like lattes, cappuccinos, and flat whites are the most well-liked,” says Darius Vėželis, CEO of Vero Espresso Home in Kaunas, Lithuania. The roaster gained the Lithuania Nationwide Winner on the World Espresso Awards Europe. 

When independence got here in 1991, state-controlled industries, together with espresso, returned to the free market. Consumption grew throughout all three nations, although at totally different charges. 

“Progressively, Latvia gained entry to totally different espresso merchandise, and worldwide café ideas began to emerge,” says Ancis. “Within the Nineteen Nineties and early 2000s, the market was nonetheless dominated by prompt espresso and huge worldwide manufacturers, however slowly, espresso tradition started to develop.”

With free market entry restored, espresso gear and tradition from Germany, the Nordic nations, and Scandinavia started flowing into the area. Right this moment, all three Baltic nations draw closely from Scandinavian and Nordic approaches to roasting, sourcing, and café design, although every has developed its personal character. 

Latvian espresso tradition sits on the intersection of Nordic specialty pondering and Southern and Central European espresso traditions, Ancis explains. Estonian café tradition, in the meantime, displays the strongest affect of France, Austria, Denmark, and Italy.

Magic Pussy coffee bags from Rocket Bean from Latvia.Magic Pussy coffee bags from Rocket Bean from Latvia.

A thriving area for espresso

Huracán helped set up Lithuania’s roasting sector within the mid-Nineteen Nineties. By the early 2000s, it was one among simply 4 roasteries within the nation, however the latter a part of that decade introduced fast progress. Lithuania arrange an SCA chapter and commenced organising espresso competitions in 2005. Vytautus tells me he sponsored the Lithuanian Barista Champion to attend the world finals in Seattle, Washington, US.

That very same yr, two chains launched that will go on to outline the market: Vero, based mostly in Kaunas, and Caffeine, which has since grown into the most important espresso chain throughout all three Baltic nations.

Rocket Bean performed a major position in shaping Latvia’s specialty espresso sector. “Once we began our espresso enterprise in 2007, the time period ‘specialty espresso’ was nonetheless virtually unknown in Latvia,” says Ancis. “Once we opened the primary Rocket Bean espresso store in 2015, specialty espresso was nonetheless a comparatively area of interest idea, and we have been among the many early gamers on this house.”

Estonia’s scene developed alongside the same timeline. Connoisseur Espresso Kadriorg started roasting in 2008, turning into the primary to deliver drip and pour over strategies to Estonian shoppers. Right this moment, Estonia’s specialty espresso market is concentrated in Tallinn and Tartu, whereas Latvia’s is centred virtually completely on Riga.

Lithuania’s scene is extra extensively distributed. Round 30 roasteries function throughout the nation, with Huracán and Vero, which now has greater than 37 places, among the many most outstanding. 

“All three nations share the same trajectory: prompt espresso, then espresso, then specialty. The timelines differ barely, however the path is similar,” say Kristel Elements and Margus Varvas, co-founders of Paper Mill Espresso in Tallinn, Estonia. “The group is sufficiently small that there’s a pure consciousness of what’s occurring throughout the area and the scenes really feel related with out them being an identical.”

Paper Mill Coffee bags on a shelf behind an Origami brewer.Paper Mill Coffee bags on a shelf behind an Origami brewer.

Baltic espresso developments

Baltic shoppers as we speak are higher knowledgeable about espresso than at any earlier level, and the standard of cafés and roasters displays this shift. “The markets are comparatively small however very dynamic, and shoppers are curious and open to new concepts,” says Ancis. 

Estonia and Latvia have practically closed the hole with Lithuania on per capita consumption, and the specialty phase, although nonetheless a fraction of the general market, continues to develop.

Espresso developments within the area broadly replicate worldwide ones. Different milks and matcha have each gained floor, however Baltic shoppers differ from their Western counterparts in a single notable respect: conventional scorching espresso drinks stay extra widespread than the extremely customised chilly drinks now frequent elsewhere. Filter espresso and different brewing strategies are additionally attracting a rising viewers.

“Lighter roast has been gaining floor, and there’s substantial curiosity round origin and processing,” say Kristel and Margus. “Advanced filter flavour profiles and light-weight roast have moved from solely fanatic territory into one thing extra persons are genuinely looking for out. 

“Extra fashionable processing strategies was extremely area of interest, whereas now there’s a devoted viewers for it,” they add. “Individuals additionally wish to know the place their espresso comes from and who they’re supporting.”

At house, Baltic espresso drinkers have historically relied on easy brewing strategies and bean-to-cup machines, however espresso machines have gotten more and more frequent. “Extra persons are investing in gear and making an attempt to duplicate café-quality espresso at house. This has elevated demand for freshly roasted espresso and higher-quality beans,” says Ancis.

Specialty espresso spreads past main cities

E-commerce and social media have additionally carried specialty espresso past the most important cities. In Latvia, roasters have been opening in smaller cities over the previous 5 years, reaching shoppers who would beforehand have had little entry to the sector. 

Estonia is seeing one thing comparable, with individuals shifting to smaller and extra distant areas and bringing an urge for food for specialty espresso with them. “They’re opening eating places, seasonal cafés, pop-ups, they usually need specialty espresso as a part of what they’re constructing,” say Kristel and Margus. “There’s additionally a rising understanding amongst eating places that nice espresso belongs alongside nice meals.”

Vero Coffee House bags on a production line.Vero Coffee House bags on a production line.

What’s forward for specialty espresso within the Baltics?

The rising urge for food for specialty espresso has begun attracting worldwide manufacturers to the area, whereas Baltic chains are increasing into new markets, and home alternatives for brand new roasters and cafés proceed to open up. 

Supermarkets, lengthy dominated by giant worldwide manufacturers, are additionally shifting. “Shoppers are starting to recognise native roasters and admire freshness and transparency,” says Ancis. “We see this as a pure evolution of the market, making higher espresso accessible not solely in our cafés but additionally for on a regular basis consumption at house.”

Occasions such because the Tallinn Espresso Pageant and Vilnius Espresso Pageant have, over the previous decade, helped construct appreciation for specialty espresso and inspired native innovation. 

Latvia solely started internet hosting espresso championships within the 2010s, which suggests its specialty scene should be in its earlier levels. “Espresso tradition in Latvia remains to be comparatively younger, however that’s precisely what makes it thrilling. There may be nonetheless a number of alternative for innovation and progress,” says Ancis. “For roasters, the problem will likely be scaling manufacturing whereas sustaining high quality and authenticity.”

Value is a consideration

The expansion, nonetheless, shouldn’t be with out its pressures. In Lithuania, espresso retailers have had little alternative however to boost costs because the minimal wage, enterprise taxes, lease, and the price of items have all climbed sharply lately, in accordance with Vytautas. Buying energy stays a real constraint throughout the area.

“Estonia is a small market, and what persons are keen and in a position to spend shapes which developments land right here and what’s really sustainable as a enterprise,” say Kristel and Margus. “For us, it comes right down to doing fewer issues higher: sustainable sourcing, clear roasting, and trustworthy relationships with the individuals ingesting our espresso. The group right here is critical and devoted, and at a dimension the place you may actually make a distinction and join.”

 Vytautus Kratulis, CEO and founder of Huracán Coffee in Vilnius, Lithuania holds a mug of filter coffee. Vytautus Kratulis, CEO and founder of Huracán Coffee in Vilnius, Lithuania holds a mug of filter coffee.

The Baltic espresso story is, in some methods, nonetheless being written. Three small nations that have been reduce off from international espresso markets for many years have, in little greater than thirty years, constructed scenes that rival these of far bigger nations. 

Every nation has arrived at specialty espresso by its personal route. There are challenges forward, however specialty espresso has moved properly past the cafés of Tallinn, Riga, and Vilnius. For a area that when relied on chicory and barley to face in for espresso, the gap travelled is appreciable.

Loved this? Then learn our article on how specialty espresso is taking on in Turkey.

Photograph credit: Rocket Bean, Paper Mill Espresso, Vero Espresso Home, Huracán Espresso

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